![]() “Maharashtra and Mumbai and all are easier to penetrate. From getting a Facebook page up and running from day one of the shoots, releasing behind-the-scenes videos on Facebook and YouTube even as filming progressed, using Google Trends and other social media analytics to monitor traction, sending actors to colleges in Punjab and Kolkata to promote the film and boost viewership, presenting it at the Delhi Comic Con, and tying up with the Indian Railways to give out Baahubali teacups on select intercity routes, they went all out to engage with north Indian audiences. How do we get the message across?” The second part, in comparison, was a cakewalk, says producer Shobu Yarlagadda, CEO & Co-founder of Arka Mediaworks, which produced the Baahubali films. “Our main challenge was in the first part itself. RRR worked in Hindi because the Baahubali team had already laid the groundwork. A post shared by Business Today put, a market has to be created.
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